Nature, carefully considered.
A resin from the mountains, a root from dry earth and a thread from a flower. Here is what each one is, where it comes from, and how to read what is on your label.
The mineral resinDetail, campaign photograph
Shilajit
Mineral pitch · mumie
- What it is
- Shilajit is a blackish-brown, tar-like material that slowly seeps from rock in mountain ranges such as the Himalaya and Altai. It forms over long periods as plant matter breaks down and is pressed between layers of rock.
- A long history
- It has a long history in traditional practices, including Ayurveda, where it is often called a rasayana, and in the folk traditions of Central Asia.
- In research
- Shilajit has been studied far less than many botanicals, and published research varies widely in material and preparation. Research on an ingredient is not evidence about this particular blend.
- In this blend
- One of three ingredients in our proprietary blend, taken as one capsule a day.
The botanical rootDetail, campaign photograph
Ashwagandha
Withania somnifera
- What it is
- Ashwagandha is a small shrub that grows in dry regions of India, the Middle East and parts of Africa. Its root is the part usually used, dried and prepared in many different ways.
- A long history
- Ashwagandha has been used in Ayurvedic practice for a very long time. Its Sanskrit name is often linked to the root’s distinctive, earthy scent.
- In research
- Ashwagandha root has been the subject of a number of clinical studies. Results depend on the extract, the amount and the people studied. Research on an ingredient is not evidence about this particular blend.
- In this blend
- One of three ingredients in our proprietary blend, taken as one capsule a day.
The crimson threadDetail, campaign photograph
Saffron
Crocus sativus
- What it is
- Saffron is made from the three thin, red stigmas of the saffron crocus. They are picked by hand and dried, which is why it is among the most labour-intensive spices in the world.
- A long history
- For thousands of years saffron has been used as a spice, a dye and in traditional practices across Persia, the Mediterranean and South Asia.
- In research
- Saffron has also been studied in clinical research. As with any ingredient, findings depend on the preparation and amount used. Research on an ingredient is not evidence about this particular blend.
- In this blend
- One of three ingredients in our proprietary blend, taken as one capsule a day.
Tradition, research and your label are not the same thing.
We respect all three, and we keep them apart. A long history of use doesn’t prove an effect, and a study on one ingredient says little about a blend.
- i.
Traditional use
How an ingredient has been used across generations and cultures. It is meaningful context, not proof that it works.
- ii.
Scientific research
Studies on a single ingredient, at a particular amount, in particular people. Results rarely carry over directly to another product.
- iii.
This product’s label
What has been authorized for this specific product in Canada: its ingredients, directions, cautions and any approved uses.
Read the label. Know your routine.
Start with your bottle
Your current product label sets out the ingredients, directions and cautions. General descriptions on this page don’t replace it.
Ask when you’re unsure
A pharmacist or other healthcare professional can help you think about supplements alongside medication, pregnancy or a health condition.
Keep it simple
Take it as directed, store it as your label says, and keep supplements out of reach of children.
One capsule a day
That is the full daily serving. A bottle of 60 lasts 60 days. Missed a day? Simply continue the next day.